Monthly Customer Support Section
Info, links and resources for my responsive website design support customers.
Keep your eyes on this!
You won't want to miss these little gems as they could become the best thing since $money$ grew on trees!
I've been very busy developing new ways that you can market your website and grow your business for FREE or at least for ridiculously affordable prices! This is the first of three. It is something that with some training and support you can figure out and "do it yourself".
OPPORTUNITY #1. Newsletter subscription and customer email marketing
Here's a great opportunity for you to develop newsletter campaigns and grow your business. I am able to "white label" this service so that I am in the middle of the loop and able to offer you personalized admin panel setup, support, training and more.
What is really amazing about this service is if your subscriber list is "less than 1000" per mailer this online service is FREE! Of course they hope you will grow your business into a pay level but those are very affordable too. It has a interface to find and load in professional level free email newsletter templates from their own inventory AND from many other professional template resources that can be loaded right into the design management system.
2nd Quarter 2017
The following section outlines some of the webmaster admin level support work that I'm cheerfully doing for YOU this quarter ... I do appreciate the opportunity to serve you and love my work!
This has been a exponential growth and investment quarter for developing deeper level code work. I've been busy testing, deep cleaning and validating the code on my support group web sites. I researched and purchased a few hundred dollars worth of the "latest and greatest" testing and validation tools that are proving to be a very good investment for my clients and my support business.
Everything moves fast on the web now. One year is like three used to be. Three years are like seven. In the past three years I've rebuilt most all support group sites into the best and latest responsive design code twice! This year I'm digging deep into the code to remove legacy calls to old browser versions that are no longer needed and just about everything else I find like that. Google also came up with a few new changes that made it wise to address those this season.
Here's a bullet list of the work I'm doing for you. It's been taking about 2.5 to 3 hours average per site!
Meta name changes:
keyword meta name
robots meta name
copyright meta name
old js/css browser "hack" code
HTML5, CSS3 code and content validation and clean up:
After years of using the online W3 industry standard validation tool, I noticed that it was not going deep enough and catching all the possible errors. I researched and purchased an amazing tool that tests and reports on 100's of common and deep level areas in code and content that can get twisted up causing visual rendering to search engine problems. It was well worth the investment. They keep this tool updated to the current industry standards which change fast now.
From deep checking code, to SEO, broken links (404 errors), broken redirects, metas, mobile friendly usage to site wide spell checking of the background hidden code and visible rendered content, this tool does it all. I love it! It is PRO! I will be running it regular on all my support group sites. This is fundamental for your responsive business website and my support services because together we create a "living" website. A business web site that is being updated all the time, on the fly, so errors can and do get in there. We need a proven reliable system in place to efficiently validate the code and know where to clean it. We want reasonable technical assurance that our websites are healthy and should be rendering well across almost 300 different devices that are using several different operating systems on several different browsers that are at hundreds of different version levels, that are rendering into hundreds of different screen sizes - WHEW! This tool helps us do that and more.
Visual rendering check on all pages site wide
I trust and appreciate great reliable technical tools, yet one can never neglect putting "human eyes" onto each page while resizing the browser between desktops, laptops, tablets, handhelds and small mobiles. This always flushes out some elements that need some tweaking and fix'n. I make and take the time to do this for your site too!
I also do a visual check and tweak of your home page "above the fold" content in smaller mobile views of 320px to 480px to confirm that it is attractive and makes good visual sense. The intent is to be sure that your search users see quickly that they did get the site content they wanted and that you have "sticky appeal" above the small view fold to keep them on your site to scroll down and click in.
Mobile usability enhancements
Added mobile icons next to the brand button on mobile view
These are the phone, contact and map icons that become buttons, always available, on every page, in the same fixed position, on the mobile menu bar at the top of their view screen. I put these there for mobile users to easily click their way into contacting you and finding your Google map location. They also become visual "call to action" elements on every page of your site!
It's very important to design into your site a fully responsive menu system that functions well on all devices. I custom created one that is slim and stays fixed at the top of the view area. It is easy to find and easy to use on every page of the site. Notice the "hamburger" menu button on the far right of the menu bar. This is a mobile user friendly standard. It is the recognized expandable drop down menu button for most all mobile devices and apps. Tapping it will open it to show full width button bars to primary pages within your site.
At the far left is the "brand" button. It also has become an industry standard. It normally is linked to your home page so all users know how to get back there in one click. I custom design your brand button from your logo or graphics to fit that area.
Mobile friendly usability validation
Mobile users are most often tapping images and button links with their fingers. The industry standard for this "tap" area is between 35px to 40px wide and high. Google validates this sizing on all your linking elements on mobile web pages. If it is less than standard they will warn and even threaten you that they may not show your website in their top mobile returns as they deem it to be non "mobile friendly".
I custom create your responsive website within these standards and validate that it passes the Google and Bing mobile friendly tests. If you give me access to your Google and Bing Webmaster Tools control panel I can set up my service as a agency manager so that I can monitor and intervene for you from my agency webmaster tools access panel. This keeps your account and access to Google and Bing secure and private. You can "un-manager" anyone at any time so you have total and final control over your business assets. Google did a good job developing this tool. It is professional, efficient and expedites better review and interventions services for your business website with them.
New web email system
Fortunately there is a better solution.
You will be also getting a confirmed "reply to" email address. Not one that was mistyped or just made up to complete the form. It also gives them your contact email to follow up with you if they do not hear back from you in the time frame expected. The list of benefits just go on and on and outweigh the few of using forms in today's web environment. I monitor WebStats across the long term relationship I have with the 70+ sites I support that seldom see less than 37% to as high as 78% mobile user hits on average. Since Google has gone "Mobile First" ... this is a game changer ... it's time to adapt!
A few additional admin technical things I am doing ...
I am also doing full page visual checks in code and rendered form so what ever I see that needs tweaking or fixing I am doing that on the spot ... "no code or render error left behind" is my objective.
Send in the Top Three Keyword Combo's you want to target and track over the next 12 months here!
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